Here’s some of the top accounts to follow on Instagram, from footballers and TV stars to make up artists and a YouTuber.
1. Lauren Laverne - @laurenlaverne
Broadcaster Lauren Laverne posts regular behind-the-scenes shots of her BBC6 Music show to her 210k followers, as well as pictures of her celebrity interviews - and trips home to Sunderland. Photo: submitted
2. Charlotte Crosby - @charlottegshore
One of the most followed Mackems on Instagram, Charlotte, who rose to prominence on Geordie Shore, has 7million followers. She posts regular updates on fashion, beauty, her TV shows and her new home in Sunderland. Photo: YouTube
3. Dave Stewart - @davestewarteurythmics
Music veteran Dave Stewart, who shot to fame as one half of the Eurythmics, posts plenty of colourful content about his music writing and producing to his 31k followers. Photo: Stu Norton
4. Carl Bradbury - @carlbradbury
Carl Bradbury has an impressive 352k subscribers on YouTube thanks to videos of his pranks. He also has a firm following on Instagram with 36.3k followers. Photo: Carl Bradbury