National Glass Centre chosen as location for flavoured water advert
The National Glass Centre in Sunderland was considered the best place to shoot the latest advert from British flavoured water brand, Perfectly Clear.
South Shields actor Stephen Sullivan appears in the lead role.
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Hide AdPerfectly Clear is produced and bottled on-site at the CBL Drinks Ltd Sunderland factory, with water drawn from its own spring, The Hadrian Well.
The ad, dubbed No S**** Science, was filmed earlier this year by TV and video production company, Shine North. It features a clumsy scientist preaching about the water’s zero sugar selling point, while making life difficult for Stephen, who plays one of the centre’s visitors.
He is swilled with soup, slips on spilled liquids and has a glass smashed over his head, as the scientist throws, spills and breaks everything around him.
Alex Connock, managing director at Shine North, said: “We had a fantastic time deriving the Perfectly Clear scientist concept and turning that into the video, which has launched the campaign. The initial feedback has been great so far.”
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